A few days ago I received a LinkedIn alert that one of its
discussions encouraged presidents-elect to input their goals on Rotary Club
Central. Within hours I also received a phone call from a Rotary leader wanting to discuss presidents-elect training seminars and
district assemblies. During the
conversation I was asked my opinion on what could be done to encourage clubs to do more projects and programs and utilize Rotary Club Central, Club Runner, or the customized district and club
data base DaCdb.
I happen to be a simple-minded engineer. Like most engineers, I use fundamental
principles when approaching issues. My
brain’s neurons activated and sent chemical signals racing to revive stored
Rotary fundamentals: Rotary clubs exist
for one purpose and one purpose only – To Advance the Object of Rotary. If clubs are effective at advancing the Object of Rotary, they will retain and attract members. If clubs are not effective at advancing the
Object of Rotary, they will not retain and attract members. My mind-mouth audio system connected and blurted,
“Sell clubs and districts on why utilizing the tools of choice could help them advance the Object of Rotary; help them retain and attract
members. If there is not a connection, they will not consider the tools useful."
Rotary International has over 34,000 autonomous member clubs
in over 200 countries and territories.
Their officers and members are knowledgeable people - local business, professional, and
community leaders. The simple human
commonality they share is that they would most likely use any tool that would help their club retain and attract members.
So the acid test is a simple question that only each local club can answer
– Will this tool (attribute, data base system, program, project, etc.) help my club advance the Object
of Rotary; retain and/or attract members?
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