Rotary's Messaging Guidelines

Rotarians, socially and ethically, are responsible leaders; connecting has and always will be their driving force; and they make the world better - one community at the time.

Simplified summary, page 3 Rotary's Messaging Guidelines, 

a result of Siegel+Gale's Research presented to Rotary 

leaders two and a half years ago.

The importance of the Messaging Guidelines, available at this link, lies in that:

·       "leaders" should be defined by mindset and approaches (psychographics) instead of labels (generations, genders, ethnicities, etc) or titles,

·       Rotary's strength lies in local Rotary clubs - who the local Rotarians are, and

·       Connecting (networking) with each other, they make their communities and the world better.

The Messaging Guidelines represent a major shift in Rotary's guiding mentality.  These guidelines define the Rotary organism as 'Rotary' and can only help Rotary in its efforts to create Rotarians.  Rotary must now eliminate internal silos and concentrate on creating Rotarians.  It is they, advancing the Object of Rotary and using Rotary's attributes, that will connect with each other and make their communities and the world better. 

Rotarians make the world better, 

One community at the time.