Rotary in North America - the Series

In 2011, Retention Central published the four-part Rotary in North America series.  All parts were on Retention Central's Most Widely Read list for a some time, Part IV the longest.  As time passed, requests for reprints have declined.  Now that clubs are being asked to be more active in Public Information, these may be worth reviewing.

Here are links to each part in the series:

Part I - Rotary: Born by Commerce, 1905 - Buried by Commonplace, 20_?

Part II - Rotary's Image and Public Information

Part III - Rotary's Public Information - Where's the Substance?

Part IV - Together We Can Get Out of the Ruts of Membership Decline

Together we can get out of the ruts of membership decline in North America.  It can only happen when every Rotarian recognizes that clubs must know what their present and future members value and deliver that value.  Rotary International and member clubs must recognize that the only true measure of whether or not clubs are effective at delivering value are their

Retention and Growth rates.