WHY DO PEOPLE JOIN LOCAL ROTARY CLUBS? Members are clubs'
customers! They believe membership will
satisfy a needed utility that usually involves developing relationships for personal and/or business reasons.
WHY DO ROTARIANS REMAIN IN LOCAL ROTARY CLUBS? Rotarians are
clubs' customers! Membership continues to satisfy personal and/or business
utilities, which usually change over time.
WHY DO ROTARIANS NOT RENEW THEIR MEMBERSHIPS IN LOCAL ROTARY CLUBS? (other than health
or relocating.) Rotarians are clubs' customers! Those who do not renew choose this action because membership no
longer satisfies one or more of their personal and/or business utilities.
WHAT IS THE MOST ACCURATE METHOD OF MEASURING THE ROTARY NETWORK'S EFFECTIVENESS AT SATISFYING ROTARIANS' UTILITIES? Like any
business, first is the percentage of Rotarians that renew their membership,
i.e. their Retention Rate. Next is the
number of new people that join clubs during the time period, expressed as a
percentage, i.e. their Growth Rate. When combined, these rates become their Retention Growth Index (RGI). The RGI measure of success not only applies to clubs, it also applies to districts, zones, regions, and Rotary International itself.
Once everyone understands that RGIs are the only accurate
measures of how effective Rotary International (RI) and its member clubs are at
advancing the Object of Rotary,
then, like any successful business, leaders from clubs to the RI president, including RI's professional staff, should be continually searching for answers to these simple questions:
How
can we improve our Retention Rate?
How
can we improve our Growth Rate?
RI and its administrative divisions
Where should we be chartering new clubs?
How can we help clubs improve their Retention Rates?
How can we help clubs improve their Retention Rates?
How
can we help clubs improve their Growth Rates?
ROTARIANS ARE INTELLIGENT PEOPLE. If asked these
simple questions, they will pursue answers because they believe that 
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