Peter Markos and his team no doubt used Open Innovation techniques to develop and implement Rotary International's (R.I.) new web site. The new site evolved over several years through incremental innovative steps involving many people. Managing Open Innovation, as Peter did, takes special skills
because innovation encourages creativity and involves human ideas; the gathering and filtering of applicable information; and leaders with the skills to weave everything together and implement changes that benefit the organization and its customers. Open Innovation is a continuing process involving many talented people. It requires leadership and management expertise usually foreign to those
accustomed to top-down management. Way to go, Peter, and your entire team.
R.I. and its member clubs are member-centric. R.I., to grow membership, must continue Open Innovation in all departments, centering on innovations that inspire and encourage clubs to grow membership and donors. Rotarians, because of Why Rotarians Are Rotarians, will
take care of impacting their communities and the world as they advance the Object of Rotary.
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