The Object of Rotary Transcends Social Action

   Rotary's history tells us that the Object of Rotary advances a timeless, generic category of thought.

   

    And there is good reason for this: Advancing the Object of Rotary has been, and still is, relevant in and to any social fabric any time and any place.  The Object of Rotary is not a call for social engineering or action.  Rotarians who embrace its category of thought convert it into family, professional, and social action.  Many, individually and collectively, apply its ideal of service locally and internationally, which is why Rotarians make the world better . . . one community at the time. 

   Has the Object of Rotary's true meaning transcended Rotary's leaders' understanding?  If so, Rotary's future is in danger.  The Organization Cemetery is filled with those that have allowed the hierarchies, attributes, projects, programs, and traditions created to advance their original thought exceed the importance of their original thought.  

     Until recent decades, advancing the Object of Rotary - beginning with the first - was the root of Rotary's growth.  Have inconsistent corporate practices, messaging, and goals displaced the importance of creating Rotarians who will advance the Object of Rotary?

Unabashed Promotional Note
This Rotatorial, slightly edited, first appeared in the May, 2015 Rotary Global History Fellowship's (FGHF) monthly newsletter.

Personal note:  

I'll be enjoying Guinness, Irish whiskey, and wonderful fellowship in the Emerald Isle for a few weeks.
Let's prioritize creating Rotarians so many more who have our psychographic and behavioral characteristics can enjoy the value of being a Rotarian; 
those who make the world a better place - 
one community at the time!