Brain scans during placebo effect research show that
placebos alter the biological process of pain response which, in turn, relieves
the painful condition. This indicates
that many people do not need pills to alleviate the pain caused by a lingering
problem. All they need is the brain
power and discipline to change from focusing on the symptoms associated with their
problem and concentrate on positive actions and aspirations.
Rotary International's lingering problem is membership stagnation. The major symptom associated with this problem is the large number of Rotarians walking out of local Rotary clubs. So do Rotary International and its member clubs have the brain power and discipline to cease treating this symptom with Ask and Recruit pills (which have not worked for going on two decades) and focus on positive actions and aspirations?
This link http://rotaryclubofsarasota.com/documents/buckingdownwardtrend.pdf
tells how one club changed focus,
concentrated on retaining members, and is growing. If this club can do it, so can others.
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