What is IT?
Past District 6950 Governor Carl Treleaven,
at D-6960's 2015 Assembly gave an eye-opening, mind-stretching keynote presentation
worthy of a TED Ideas Worth Spreading talk on Rotary's Differentiating Value Proposition. In the following days, several present, past,
and future district and club leaders had an interesting and, to some, enlightening email discussion. It became
quite clear that many Rotarians did not, and do not, know what Rotary's
Differentiating Value Proposition is.
Someone mentioned that very few clubs display IT. So I suggested that the questions should be,
"Why aren't clubs displaying IT? Why
don't Rotarians know IT?" Is it because
Rotary leaders do not promote IT? Is it
possible they do not know IT?
Some
discussion participants mentioned that IT is too wordy; that IT is difficult to
read and understand so there was no need to display IT. Admittedly, IT could not be expressed in a tweet,
but PDG Carl proved them wrong about understanding IT in his twenty-five minute
presentation. When he finished, the over
one hundred assembly attendees understood IT.
So, in my opinion, the reason that IT is not displayed on banners in
clubs and/or understood by Rotarians is that nobody talks about IT. Most Rotarians demonstrate IT by living IT. Rotary Public Information
communicates the results of IT, but not why IT attracts, retains, and benefits
Rotarians. The reason - IT is an ageless process of thought.
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