I am often asked two questions:
- Why do
I think Rotary International's (RI) membership in North America and other
legacy regions declined?
- Do I
believe RI is in a permanent membership stalemate or decline?
My response
to the first question is that I believe that RI's fundamental problem goes back
to the late 1980s when it began:
- moving
away from its core business of chartering and supporting local Rotary
clubs,
- abandoning
the pursuit of its niche market - business, professional, and community
leaders, and
- restructuring
operations in an attempt to become a worldwide service organization.
My response
to the second question depends upon how its leaders vision RI's future. I suspect that RI will continue on its
present course until leadership accepts that RI did indeed make these mistakes
and aggressively pursues resolutions to each issue, beginning with "Why would a person want to join and pay dues to local or electronic Rotary Clubs?" Along this avenue, I am aware that seminars
around the world discuss variations of this question: Is
Rotary a service organization with members, or is it a member organization that
performs service?
If RI chooses to travel the path
of being a service organization with members, it will continue to
struggle. Local clubs, the pistons that
drive RI's worldwide engine of influence, will gradually cease renewing
charters because of falling membership.
That will continually weaken RI's ability to attract sufficient
supporters, which will make it difficult for RI to sustain as an influential
worldwide service organization.
If RI
centers ALL activities on being
a member-driven network of local Rotary clubs that perform community and
worldwide service, then I believe it has a chance of having a long, influential
future. Some of RI's present senior leaders
are trying to influence change along these lines. In an organization as diverse at RI,
overcoming long-held philosophies, customs, and priorities is not easy,
particularly with frequent changes in leadership. In fact, it may be impossible for RI to alter
its present course without completely restructuring core practices, mind-sets,
and operations. On the positive side, RI
does have a basic worldwide structure already in place that could accelerate change,
but all of RI's departments, committees, administrative districts, and attributes
MUST support pursuing a singular,
differentiating objective.
Is RI going to
continue to follow Sears? What do you
think?
(Personal note: I have been in a
Rotary club for more than fifty years. Time
and other matters are taking its toll on body and thought processes. I am not
retiring from Rotary and plan to continue helping make Sarasota Fl, USA, and
the world a better place through the networks and attributes Rotary has helped
me develop and use. Rotary has been good
for me and my family, and I hope fifty years from now many yet-to-be Rotarians
will be able to say the same thing.)
