Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Sunday, November 27, 2011

Joining a Rotary Club May Threaten a Person's Security?

Why won't generation X or Millennial business, professional, and community leaders join local Rotary clubs? Rotarians frequently do not realize that, to many of them, joining something like a Rotary club threatens their security!  Why?

An April, 2009 Rotatorial discussed this issue, so I thought that heading into the Rotary Training Season would be a good time to resurrect it.