Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Thursday, January 5, 2017

Being a Rotarian Means?

A recent Facebook public announcement, referencing a potential update in an organization's web page, said "We believe these changes will more clearly show that our organization is making the world a better place — and will persuade potential members and donors to support our work by joining a club, volunteering on a project, or donating to a cause."  (The organization's name has been deliberately omitted.) If the changes in the web page follow the philosophical concept of this public announcement, the web site will fail miserably.  This philosophical approach is clearly from the organization's point of view, and readers could receive the message that the organization is desperate for members and donors.  Suppose the announcement was from readers' points of view, and went something like this: "We believe these changes will clearly show potential members and donors how they can help make the world a better place." 
     The subject organization could have been Rotary several years ago. Thankfully many Rotary leaders now realize that Rotarians, using attributes created by Rotarians, are making the world a better place.  This is because being a Rotarian is more than just joining a club; is more than volunteering on projects; is more than donating to a cause.  Almost any human can do any or all of these things.  Being a Rotarian means networking with the few who, by advancing the Object of Rotary, are applying the Ideal of Service in their personal, business and community lives and are making the world better, one community at the time.  They are not just anybody. . . they are Rotarians, and