Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Friday, August 17, 2012

How is it possible to identify effective Rotary clubs, districts, and zones when they come in different sizes, cultures, economies, and political systems?

Thursday, August 2, 2012

Rotary's Gaps

Siegel+Gale, the outstanding international firm assisting Rotary with its brand revitalization initiative, says in its January, 2012 report to the Directors and Trustees that the perceptual gap between what Rotarians and external audiences know is two to three times larger than it should be.