Why Organization's Fail
Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.
Tuesday, January 31, 2012
Thursday, January 19, 2012
Has the TDS contributed to North America's Membership Spiral and Rotary International's Membership Stabilization?
Tuesday, January 3, 2012
Happy New Year.
This time of year, many people take a bit of time to review, and sometimes reestablish, where they place their values.
Perhaps it is time for Rotary to do the same.