Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.
Red Text Note
==============Red text has a link to a previous Rotatorial or referenced document.==============
In order to create a systematic strategic plan for
long-term survival, any organization must center its plan on satisfying its
customers by establishing a distinctive position . . . to continue reading, click here,