Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.
Red Text Note
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In order to create a systematic strategic plan for
long-term survival, any organization must center its plan on satisfying its
customers by establishing a distinctive position . . . to continue reading, click here,