Why Organization's Fail
Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.
Monday, May 9, 2011
The Only True Measure of an Effective Club is its ability to Attract and Retain Members!
Why isn’t our worldwide membership increasing? Could our Presidential Citation and Governor’s Award practices be part of the problem? To read an easy to implement solution, click here.