Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

==============Red text has a link to a previous Rotatorial or referenced document.==============

Sunday, September 25, 2011

Is R.I. Finally Paying Attention to its Only Customers?

Rotary International Brand 
Revitalization is underway!
RI entered into contract with Siegel+Gale, who have already taken the first step up the long, complicated stairwell.
Great Step Forward - Rotary International!

Thursday, September 15, 2011

Rotary in North America - Part IV

For eighteen years, Rotary In North America has been mired in the captivating ruts of declining membership!  
Other Rotary regions should be wary and steer clear or they, too, will be captured by similar travails.  

To get out, and to stay out, Rotary clubs must be on roads paved with leaders 
. . .to read the final Rotatorial of Jim Henry's Rotary in North America series . . . click here

Wednesday, September 7, 2011

Who Knew How Many Rotarians Were Walking Out?

Annually, More Than 157,000 
Rotarians Have Been Walking Out Clubs’ Doors Taking With Them Over

Thursday, September 1, 2011

Rotary In North America - Part III

Rotary's Public Information

If Rotary's public information contains substance, is it being digested by those most likely to support your local Rotary. . . to continue reading, click here