Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Wednesday, August 3, 2011

Rotary In North America - Part II

Rotary's Image and Public Information!  

A LinkedIn discussion regarding Rotary’s image raises two vital questions:  What is Rotary’s Image?  To whom should Public Information be directed?  To read Jim Henry's Rotatorial discussing these questions, please click here. . .