Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Thursday, March 8, 2012

WHO Should Rotary Clubs Engage and Attract?
Silent Generationer PDG Jim Henry and Boomer Generationer DGE Chris Jones have teamed up to sponsor, author, and edit a series of Rotatorials on Engaging and Attracting Members - Parallel Efforts.  The Series' introduction was posted on Feb 14. 

Jim and Chris have been following some LinkedIn discussions.  Some participating conversationalists may find Part I ATTRACT WHO a bit discomforting.  We only ask that all who read the series as it progresses to please remain open to the Remarkable Roles of Rotarians in communities throughout the World.