General Information

Red Text bears a link to reference Rotatorials.

Retention Central is monitored occasionally by its creator, Jim Henry, who may be contacted by email at

Monday, June 25, 2012

Can Advertising Revitalize Rotary's Image and Grow Membership?

Does everything about your club vitalize your members?  Does everything your district undertakes vitalize your clubs?  

Part II of Jim Henry's Born by Commerce series uses the story of British Rail's revitalization to point out some issues that could assist revitalizing Rotary everywhere.

Thursday, June 14, 2012

Strategic Plan Creating and Updating Time for Districts and Clubs.  

As a result of some questions and comments about the most recent Rotatorial, and the Membership Retention and Attraction initiatives, I thought it would be a good idea to call attention to a major planning fundamental.  The Anarchy of Misaligned Core Essences, Brand Promises, and Target Audiences, 
originally posted in February, 2011, supports the recent re-posting of the Reversing A Membership Freefall series.  

Sunday, June 10, 2012

Time for Peaceful Resistance

Time for Peaceful Resistance?

Are clubs being treated like the customers they are?  Are clubs being given the value and priority commensurate with what they are being asked to give?

Tuesday, June 5, 2012

Retain to Gain Part 8


Retain to Gain

Part 8

A Georgia ex-Rotarian said about Rotary: 
“It wasn’t worth the time or money I had to invest.”  

Friday, June 1, 2012

Retain to Gain Part 7

Retain to Gain
Part 7

Obstacles to your Strategic Plan have surfaced.  What kind are they and how do you overcome them?