Why Organization's Fail

Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.

Red Text Note

==============Red text has a link to a previous Rotatorial or referenced document.==============

Monday, June 25, 2012

Can Advertising Revitalize Rotary's Image and Grow Membership?

Does everything about your club vitalize your members?  Does everything your district undertakes vitalize your clubs?  


Part II of Jim Henry's Born by Commerce series uses the story of British Rail's revitalization to point out some issues that could assist revitalizing Rotary everywhere.

Thursday, June 14, 2012

Strategic Plan Creating and Updating Time for Districts and Clubs.  

As a result of some questions and comments about the most recent Rotatorial, and the Membership Retention and Attraction initiatives, I thought it would be a good idea to call attention to a major planning fundamental.  The Anarchy of Misaligned Core Essences, Brand Promises, and Target Audiences, 
originally posted in February, 2011, supports the recent re-posting of the Reversing A Membership Freefall series.  

Sunday, June 10, 2012

Time for Peaceful Resistance

Time for Peaceful Resistance?


Are clubs being treated like the customers they are?  Are clubs being given the value and priority commensurate with what they are being asked to give?


Tuesday, June 5, 2012

Retain to Gain Part 8

Membership

Retain to Gain

Part 8

A Georgia ex-Rotarian said about Rotary: 
“It wasn’t worth the time or money I had to invest.”  

Friday, June 1, 2012

Retain to Gain Part 7

Membership
Retain to Gain
Part 7

Obstacles to your Strategic Plan have surfaced.  What kind are they and how do you overcome them?