Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

==============Red text has a link to a previous Rotatorial or referenced document.==============

Monday, June 25, 2012

Can Advertising Revitalize Rotary's Image and Grow Membership?

Does everything about your club vitalize your members?  Does everything your district undertakes vitalize your clubs?  

Part II of Jim Henry's Born by Commerce series uses the story of British Rail's revitalization to point out some issues that could assist revitalizing Rotary everywhere.

Thursday, June 14, 2012

Strategic Plan Creating and Updating Time for Districts and Clubs.  

As a result of some questions and comments about the most recent Rotatorial, and the Membership Retention and Attraction initiatives, I thought it would be a good idea to call attention to a major planning fundamental.  The Anarchy of Misaligned Core Essences, Brand Promises, and Target Audiences, 
originally posted in February, 2011, supports the recent re-posting of the Reversing A Membership Freefall series.  

Sunday, June 10, 2012

Time for Peaceful Resistance

Time for Peaceful Resistance?

Are clubs being treated like the customers they are?  Are clubs being given the value and priority commensurate with what they are being asked to give?

Tuesday, June 5, 2012

Retain to Gain Part 8


Retain to Gain

Part 8

A Georgia ex-Rotarian said about Rotary: 
“It wasn’t worth the time or money I had to invest.”  

Friday, June 1, 2012

Retain to Gain Part 7

Retain to Gain
Part 7

Obstacles to your Strategic Plan have surfaced.  What kind are they and how do you overcome them?