Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Wednesday, November 1, 2017

Preparing a Rotary Strategic Plan



The red text is linked to the Rotatorial that discusses the topic.

To create an effective strategic plan, organizations must know the reasons they exist; their Purpose and Objective.  Does Rotary International?  Does your district?  Does your club?

To survive over the long haul, organizations should have a Differentiating Identity.  Does Rotary International?  Does your district?  Does your club?

Successful organizations have healthy Cultures.  Does Rotary International?  Does your district? Does your club?

Successful organizations project a clear Image.  Does Rotary International?  Does your district? Does your club?

And should strategic plans center on Achieving Outcomes or Feeding the Elephant?

Unless something unusual comes up, this will be the last post on Retention Central until 2018.  Enjoy the holiday season while remembering that