Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Tuesday, May 10, 2016

Rotary has come a L-O-O-O-NG Way, but It Can't Stop Now!

The 2016 Council on Legislation delegates saw a *Strategic Plan presentation that contained this graphic:

This was an outstanding public admission, a necessary step in order to make progress.

This was the next graphic:

This was no doubt a necessary compromise in order to get agreement that membership is Rotary International's operational priority.