Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Friday, May 8, 2015

The Object of Rotary Transcends Social Action

   Rotary's history tells us that the Object of Rotary advances a timeless, generic category of thought.
   
    And there is good reason for this: Advancing the Object of Rotary has been, and still is, relevant in and to any social fabric any time and any place.  The Object of Rotary is not a call for social engineering or action.  Rotarians who embrace its category of thought convert it into family, professional, and social action.  Many, individually and collectively, apply its ideal of service locally and internationally, which is why Rotarians make the world better . . . one community at the time. 
     Until recent decades, advancing the Object of Rotary - beginning with the first - was the root of Rotary's growth.  Have inconsistent corporate practices, messaging, and goals displaced the importance of creating Rotarians who will advance the Object of Rotary?

Unabashed Promotional Note
This Rotatorial, slightly edited, first appeared in the May, 2015 Rotary Global History Fellowship's (FGHF) monthly newsletter.

Personal note:  
I'll be enjoying Guinness, Irish whiskey, and wonderful fellowship in the Emerald Isle for a few weeks.
Let's prioritize creating Rotarians so many more who have our psychographic and behavioral characteristics can enjoy the value of being a Rotarian; 
those who make the world a better place - 
one community at the time!