Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Tuesday, January 3, 2012

Value Rotarians and use Attributes

Happy New Year.  

This time of year, many people take a bit of time to review, and sometimes reestablish, where they place their values.  
Perhaps it is time for Rotary to do the same.