Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.
Red Text Note
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Sunday, May 27, 2012
Retain to Gain Part 6
Retain to Gain
You have a Strategic Plan, but the mid-term goals have not been reached. The major reason Guiding Coalitions do not meet Strategic Plan's goals is because they have failed to . . . .