How is it possible to identify effective Rotary clubs, districts, and zones when they come in different sizes, cultures, economies, and political systems?
Siegel+Gale, the outstanding international firm assisting Rotary with its brand revitalization initiative, says in its January, 2012 report to the Directors and Trustees that the perceptual gap between what Rotarians and external audiences know is two to three times larger than it should be.