Rotary's Gaps

Siegel+Gale, the outstanding international firm assisting Rotary with its brand revitalization initiative, says in its January, 2012 report to the Directors and Trustees that the perceptual gap between what Rotarians and external audiences know is two to three times larger than it should be.

A change in organizational culture is necessary to close the gap. To read thoughts on what it will take to change our culture, please click here.