Why Organization's Fail

Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.

Red Text Note

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Sunday, October 14, 2012

What Do Successful Rotary Clubs and Popular Social Media Sites Have in Common?

Answer:  Both differentiate themselves from competition and create trusting relationships with their target audiences.

Does your club know its target audience?  Does your club differentiate?  Does your club build trusting relationships with its target audience?  Can social media and Rotary at all levels work together?

To effectively engage target audiences through social media, clubs (and Rotary International) must identify their target audiences, know its wants and needs, differentiate themselves from competitive forces, and know how often their target audiences engage which social media sites.  Effective social media and web site use can assist in building trust and creating emotional connections, but such engagement will only be on the target audiences’ terms.  Therefore it is vital that clubs differentiate and know what engages their target audiences.  Successful Rotary clubs do.  Successful social media sites do.  Does your club?  Do the clubs in your district, zone, or region?