Answer: Both
differentiate themselves from competition and create trusting relationships with
their target audiences.
Does your club know its target audience? Does your club differentiate? Does your club build trusting relationships
with its target audience? Can social
media and Rotary at all levels work together?
To effectively engage target audiences through social media,
clubs (and Rotary International) must
identify their target audiences, know its wants and needs, differentiate themselves from
competitive forces, and know how often their target audiences engage which
social media sites. Effective social
media and web site use can assist in building trust and creating emotional connections, but
such engagement will only be on the target audiences’ terms. Therefore it is vital that clubs differentiate and know what engages their target audiences.
Successful Rotary clubs do.
Successful social media sites do.
Does your club? Do the clubs in your district, zone, or region?
Differentiation is a key element to success and growth of a Rotary club. This is especially true where there are more than one Rotary club in a given market. That club then needs to exploit their differences and benefits. And the club must speak in terms of benefits and not just features. People will not make a decision on features alone as they will need a value proposition (aka benefits) drawn for them.
ReplyDeleteAnother key element to for each Rotary club to understand its own personality, goals and objectives. Once each Rotary clubs understands who they are, and then also understands the market in which they serve, then they can take the common elements and effective reach (market if you will) those that will be the best match or fit. Doing this will also enhance retention since then all will be going after common goals.