Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Sunday, October 14, 2012

What Do Successful Rotary Clubs and Popular Social Media Sites Have in Common?

Answer:  Both differentiate themselves from competition and create trusting relationships with their target audiences.

Does your club know its target audience?  Does your club differentiate?  Does your club build trusting relationships with its target audience?  Can social media and Rotary at all levels work together?

To effectively engage target audiences through social media, clubs (and Rotary International) must identify their target audiences, know its wants and needs, differentiate themselves from competitive forces, and know how often their target audiences engage which social media sites.  Effective social media and web site use can assist in building trust and creating emotional connections, but such engagement will only be on the target audiences’ terms.  Therefore it is vital that clubs differentiate and know what engages their target audiences.  Successful Rotary clubs do.  Successful social media sites do.  Does your club?  Do the clubs in your district, zone, or region?