What is Rotary's Business?

What Business Is Rotary International In?  

What Business is your Rotary Club In?

       The five most important questions Rotary International and all members clubs could ask are:

1.                  What business are we in?

2.                  Who are our customers?

3.                 What do our customers value?

4.                  How do we measure results?

5.                  What is our plan?

       Successful organizations concentrate on making sure their core business satisfies their customers.  To do so, organizations must know what business they are in and what their customers value because customers, and only customers, validate the organization’s business.  All too often organizations falter because leaders failed to concentrate on their business, continually monitor customers varying values, and/or accurately measure results.

      North American membership results could very well be forecasting Rotary’s future.  To change the forecast, the entire Rotary organization must, in proper order, seriously address all five questions. Successful plans can be drafted only after the first four questions have been addressed and agreed upon by the organization’s influencers.

     If you happen to think this is an elementary level exercise, try getting agreement on the first three questions with five or more leaders in your club, district, and zone.  After doing so, discuss how you would measure results.