Why Organization's Fail

Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.

Red Text Note

==============Red text has a link to a previous Rotatorial or referenced document.==============

Sunday, October 13, 2013

Rotary International, Whole Foods Market, Starbucks - Grow or Shrink?


Commonality:
Rotary International has a charitable foundation - The Rotary Foundation; most financial support comes from its parent organization's customers.




Whole Foods Market has a charitable foundation - Whole Planet Foundation; most financial support comes from its parent organization's customers.




Starbucks has a charitable foundation - Starbucks Foundation; most financial support comes from its parent organization's customers.



Difference: 
Whole Foods and Starbucks are customer-centered organizations that, through their charitable foundations, perform humanitarian services throughout the world.  Whole Foods' and Starbucks' top priority is satisfying the wants and needs of their support base, customers.

Rotary International does not know if it is a service-centered or member-centered organization that, through its charitable foundation, performs humanitarian services throughout the world.  Rotary International's top priority is not satisfying the wants and needs of its support base, customers - present and future Rotarians.   



Wonder why?