Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Friday, December 6, 2013

Rotary Membership will Multiply if District Membership Chair Ideas are Stimulated to have Sex!

 Rotarians from Florida, Minnesota, and Massachusetts, and from the Caribbean, Australia and India have recently communicated ideas to the Angry Rotarian.  Not all supported his opinions, but all did center on the importance of retaining members. As Matt Ridley states in his book, The Rational Optimist, and in his TED TALK, ideas getting together, having sex, and giving birth to other ideas have substantially improved our world.   Perhaps similar orgies would improve membership.

A few typical comments: 
  • "To me the most bothering issue that Rotary is facing today is membership and its retention."
  • "Rotary International has many tools, but they seem to be at such a high level that they just are not all that useful on the ground." 
  • "One hat does not fit all clubs."
  • "Service projects can destroy clubs."
  • ". .members left because of too much fundraising."
     District 7910 Membership Chair, Tom Sturiale, created his own Membership Minutes, his means of addressing membership. It can be viewed or downloaded from this link.
     So why not get district membership chairs together in two-day Zone Membership Seminars and stimulate them so their ideas can have sex and give birth to applicable ideas? Seminar expenses, including travel and lodging for qualified attendees, could come from the Zone Director's Membership Development budget.  
Typical Day One
Plenary Session            7:30 - 8:30   Keynote Speaker
Breakout Sessions        9:00 - 11:45 Min - 10 Max -15 Attendees
Lunch                            12:00 - 12:45 (no speaker)
Breakout Sessions        1:00 - 3:30
Break to edit/revise/prepare individual responses to the question:  What is Rotary?
Breakout Sessions        4:00 - 5:30 Each attendee present and defend response.
Social                            6:00 - 6:45
Dinner                           7:00 - 9:00 (Director or Coordinator comments optional)
Typical Day Two
Breakouts center on ways and means to communicate fundamentals to clubs, how the district could analyze potential locations for new clubs, AND what support is needed from Rotary International and why.
Plenary Session          7:30 - 8:30   Keynote Speaker
Breakout Sessions      9:00 - 11:45
Lunch                          12:00 - 2:00 Director or Coordinator comments and Panel with Q/A.  Main topic to be on quality R.I. support.

Keynote speakers are required to present one or more ideas that stimulate critical thinking such as "Service above Self is a motto for Rotarians.  If clubs or R.I. use it as their motto, it will destroy them."