Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

==============Red text has a link to a previous Rotatorial or referenced document.==============

Sunday, August 10, 2014

Rotary's Messaging Guidelines

Rotarians, socially and ethically, are responsible leaders; connecting has and always will be their driving force; and they make the world better - one community at the time.
Simplified summary, page 3 Rotary's Messaging Guidelines, 
a result of Siegel+Gale's Research presented to Rotary 
leaders two and a half years ago.

·       "leaders" should be defined by mindset and approaches (psychographics) instead of labels (generations, genders, ethnicities, etc) or titles,
·       Rotary's strength lies in local Rotary clubs - who the local Rotarians are, and
·       Connecting (networking) with each other, they make their communities and the world better.

The Messaging Guidelines represent a major shift in Rotary's guiding mentality.  These guidelines define the Rotary organism as 'Rotary' and can only help Rotary in its efforts to create Rotarians.  Rotary must now eliminate internal silos and concentrate on creating Rotarians.  It is they, advancing the Object of Rotary and using Rotary's attributes, that will connect with each other and make their communities and the world better. 

Rotarians make the world better, 
One community at the time.