Why Organization's Fail

Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.

Red Text Note

==============Red text has a link to a previous Rotatorial or referenced document.==============

Sunday, August 10, 2014

Rotary's Messaging Guidelines

Rotarians, socially and ethically, are responsible leaders; connecting has and always will be their driving force; and they make the world better - one community at the time.
Simplified summary, page 3 Rotary's Messaging Guidelines, 
a result of Siegel+Gale's Research presented to Rotary 
leaders two and a half years ago.

·       "leaders" should be defined by mindset and approaches (psychographics) instead of labels (generations, genders, ethnicities, etc) or titles,
·       Rotary's strength lies in local Rotary clubs - who the local Rotarians are, and
·       Connecting (networking) with each other, they make their communities and the world better.

The Messaging Guidelines represent a major shift in Rotary's guiding mentality.  These guidelines define the Rotary organism as 'Rotary' and can only help Rotary in its efforts to create Rotarians.  Rotary must now eliminate internal silos and concentrate on creating Rotarians.  It is they, advancing the Object of Rotary and using Rotary's attributes, that will connect with each other and make their communities and the world better. 


Rotarians make the world better, 
One community at the time.