Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

==============Red text has a link to a previous Rotatorial or referenced document.==============

Sunday, July 19, 2015


At last, the Rotary International Board of Directors has acknowledged that membership awards should be based on annual, invoiced dues instead of having interim cutoff dates.  

The pictured Membership Development Award brochure can be downloaded by going to https://www.rotary.org and searching for Membership Development Award. 

It is interesting to note that this went into effect this Rotary year but doesn't seem to be common knowledge among Rotary's almost 35,000 member clubs.  I wonder why?