Why Organization's Fail
Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.
Sunday, August 8, 2010
Improve Membership Retention How Much?
To reverse our Zone 34 membership free-fall, we only have to improve new member retention by 2.61%, or improve overall retention by 1.63%. To find out how much your district should improve membership retention, click here.