Who is your club's customer? Who is it that your club has to serve in order to stay a viable club? What is a Rotary club's sole purpose? Why continue to Advance the Object of Rotary? Why establish an Interact club? Why have a Community Corp?
These are just some of questions that must be understood by club and district leaders before attempting to create a realistic strategic plan.
Why Organization's Fail
Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.