Who is your club's customer? Who is it that your club has to serve in order to stay a viable club? What is a Rotary club's sole purpose? Why continue to Advance the Object of Rotary? Why establish an Interact club? Why have a Community Corp?
These are just some of questions that must be understood by club and district leaders before attempting to create a realistic strategic plan.
Why Organization's Fail
Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.