Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Monday, May 16, 2011

Inactive Rotarians - A Hidden Resource

Would you write off 20% of your newer clients or customers every year without discovering why they were leaving?  Read Zone 34 Jim Henry's latest Rotatorial.