Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

==============Red text has a link to a previous Rotatorial or referenced document.==============

Wednesday, May 4, 2011

Why Wait to Improve Membership Retention?

“The Only Pillars of an Effective Club are the Members who Advance the Object of Rotary" discusses a simple method clubs and/or districts can use to track membership retention and recruitment while emphasizing that the essence of an effective club is its members. The Excel spreadsheet used in the article’s examples is readily available and easy to use. -'Click here to read and download 'The Only Pillars - - -'