Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Thursday, September 1, 2011

Rotary In North America - Part III

Rotary's Public Information

If Rotary's public information contains substance, is it being digested by those most likely to support your local Rotary. . . to continue reading, click here