Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.
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Sunday, September 25, 2011
Is R.I. Finally Paying Attention to its Only Customers?
Rotary International Brand Revitalization is underway!
RI entered into contract with Siegel+Gale, who have already taken the first step up the long, complicated stairwell. http://www.siegelgale.com/