Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.
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Sunday, September 25, 2011
Is R.I. Finally Paying Attention to its Only Customers?
Rotary International Brand Revitalization is underway!
RI entered into contract with Siegel+Gale, who have already taken the first step up the long, complicated stairwell. http://www.siegelgale.com/