Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.
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Wednesday, October 12, 2011
Are P.E.T.S. Focused on Presidents-Elect?
ARE P.E.T.S. FOCUSED ON PRESIDENTS-ELECT?
In North America, the now eighteen-year drop in membership, and the over twenty years of organized Presidents-Elect Training Sessions (PETS) is too close of a relationship to be considered a mere coincidence. From this observation, two propositions could be debated:
1: PETS slowed the rate of our membership decline.