Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Tuesday, July 24, 2012

Rotary's Recruiting Death Dance

Rotary's Recruiting Death Dance

Is Rotary's Recruiting Death Dance the living equivalent of the melodic song the mythical Thorn Bird sings as it impales itself to death?

To read this timeless Rotatorial on silencing recruiting's captivating melody. please click here.