Why Organization's Fail

Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.

Red Text Note

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Tuesday, July 2, 2013

Sisyphus Complex - What do Rotarians Value?

Now that Rotary has chipped away at the Mound of Basic Factors by examining “What business Rotary is in” and “Who Rotary’s customers really are” it is necessary to discuss what Rotary’s customers – average Rotary club members – value; what satisfies their needs, wants, and aspirations.  Rotary leaders at all levels should not even try to guess what these values are, but should keep updated by continuing to seek answers from the only ones who can answer – Rotarians; local leaders who act rationally within their own situation and reality.
Everything exemplary leaders of successful organizations do is centered on creating and delivering value to their customers.  Unfortunately Rotary leaders have fallen into the trap that has taken many organizations to the Organization Cemetery: answering for the average Rotarian by rationalizing that the quality of Rotary International’s (RI) projects and programs is paramount; seeing the organization as the end in itself.  That’s the RI bureaucracy talking, not the Rotarian; that’s the RI bureaucracy asking, “Does it fit within our projects, programs, systems, and practices?” when it should be asking, “Does it deliver value to local clubs; to local Rotarians?” 
All Rotary clubs would do well to determine what members’ value and what they expect the club to deliver.  Once clubs determine what members’ value, it is not difficult to understand what has to be done.  It may be difficult to implement, and clubs may need assistance.  Where will they get it?  Click here to read about how the Rotary Club of Sarasota, Florida, USA, is Bucking the Downward Trend because it knows what business it is in, its customers and what they value.
If Rotary leaders do not chip away at the Mound of Basic Factor by knowing what business Rotary is in, who their customers are, and what their customers value, growing membership will remain an eternal Sisyphus struggle. 

The next Sisyphus Rotatorial will discuss the importance of being results oriented.