Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Wednesday, April 30, 2014

Why Join?

Can you respond to this question in a brief statement that delivers at least one unique characteristic of your club that would relate to, and catch the attention of, potential Rotarians in your social fabric regardless of ethnicity, generation, or gender? 
    Would Rotary membership be stagnant if all R.I. Presidents, Directors, District Governors, Coordinators, and club Presidents could answer this question in the manner described?  If the answer was part of all Rotary club information and orientation sessions and public information efforts?  Membership in Rotary should deliver some unique benefit and/or opportunity that relates to present and potential members.  If it doesn't, why should anyone join?
      Responding to the question 'Why join Rotary' should be a:
 (Note:  According to the National Center for Charitable Statistics (NCCS) there are over 1.5 million charitable organizations in the United States, so, in the U.S. would being a 'service' organization, or offering the opportunity to 'give back to your community' be a unique characteristic of your, or any, Rotary club?)