Why Organization's Fail

Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.

Red Text Note

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Wednesday, April 30, 2014

Why Join?

Can you respond to this question in a brief statement that delivers at least one unique characteristic of your club that would relate to, and catch the attention of, potential Rotarians in your social fabric regardless of ethnicity, generation, or gender? 
    Would Rotary membership be stagnant if all R.I. Presidents, Directors, District Governors, Coordinators, and club Presidents could answer this question in the manner described?  If the answer was part of all Rotary club information and orientation sessions and public information efforts?  Membership in Rotary should deliver some unique benefit and/or opportunity that relates to present and potential members.  If it doesn't, why should anyone join?
      Responding to the question 'Why join Rotary' should be a:
 (Note:  According to the National Center for Charitable Statistics (NCCS) there are over 1.5 million charitable organizations in the United States, so, in the U.S. would being a 'service' organization, or offering the opportunity to 'give back to your community' be a unique characteristic of your, or any, Rotary club?)