This is an interesting question. All to often, when asked "What is Rotary?" Rotarians, including prominent leaders, blah-blah-blah and, within ten or fifteen seconds, usually lose the attention of the person asking. The person asking may, out of courtesy, continue to hear sounds but their brain shuts down listening to the words being said. Please click here to read why it is critical to properly respond to the question.
Okay, now you know why the person who asked "What is Rotary?" stopped listening and what to do about it. For a sampling of some brief responses that catch the attention of target audiences, who may or may not have asked the question, please click here.
Finally, to learn one way Rotary leaders at all levels would have a greater chance to respond with confidence when asked "What is Rotary?" please click here.