Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Wednesday, June 25, 2014

What Is Rotary?

This is an interesting question.  All to often, when asked "What is Rotary?" Rotarians, including prominent leaders, blah-blah-blah and, within ten or fifteen seconds, usually lose the attention of the person asking.  The person asking may, out of courtesy, continue to hear sounds but their brain shuts down listening to the words being said.  Please click here to read why it is critical to properly respond to the question.

Okay, now you know why the person who asked "What is Rotary?" stopped listening and what to do about it.  For a sampling of some brief responses that catch the attention of target audiences, who may or may not have asked the question, please click here.

Finally, to learn one way Rotary leaders at all levels would have a greater chance to respond with confidence when asked "What is Rotary?" please click here.