Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

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Wednesday, March 15, 2017

Past Rotary International President Kalyan Banerjee Gets and Demonstrates How to Communicate It!

Past RI President Kalyan Banerjee gets and communicates that Rotarians are the spark plugs driving the Rotary engine.  In his February, 2017 letter accompanying Rotary's Annual Report, his opening sentence says, ". . . . I am in awe of the efforts made by Rotarians from around the globe to do good in the world every day."  This verbally and non-verbally speaks volumes to Rotarians and non-Rotarians.  Verbally, it shows respect by emphasizing Rotarians instead of referring to them as 'our members'.  To Rotarians and non-Rotarians, it identifies, appreciates, and gives definition to Who Rotarians Are. Non-verbally, most Rotarians will get a warm emotional buzz because they are being identified and recognized for Who They Are - exceptional people trying to make the world a better place.

With over 35,000 chartered autonomous Rotary clubs around the world united in advancing the Object of Rotary, it is easy to understand why Past RI President Kalyan is awed by how, individually and collectively, over 1.2 million