In
membership metrics, retention rates rule the data set.
Without
retaining Rotarians everything else is irrelevant, including attracting and
engaging new Rotarians. Engaging is a
means to an end, and the only effective measure of engagement's success is how
many become and remain Rotarians.
Retained
Rotarians, by word of mouth, usually attract and engage potential Rotarians. But let's face it: clubs can have high numbers of Rotarians and
friends engaging in activities. Does
that mean that the Rotarians will remain; that friends will want to join a
Rotary club? Maybe. It all depends on how the benefits of
engagement relate to the engager's needs and priorities, including the cost in
time, talent, and/or treasure. The same
fundamental principle applies when groups consider engaging with Rotary
International. Without
question, retention rates rule when it comes to measuring clubs, districts,
zones, and Rotary International's effectiveness at engaging Rotarians in
advancing the Object of Rotary.
All interactions between Rotary International, Rotary clubs, Rotarians, and potential Rotarians should be based on the concept that
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