Why Organization's Fail

Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.

Red Text Note

==============Red text has a link to a previous Rotatorial or referenced document.==============

Saturday, April 1, 2017

Why Engage if Rotary Cannot Retain?

In membership metrics, retention rates rule the data set. 
           
     Without retaining Rotarians everything else is irrelevant, including attracting and engaging new Rotarians.  Engaging is a means to an end, and the only effective measure of engagement's success is how many become and remain Rotarians.
     Retained Rotarians, by word of mouth, usually attract and engage potential Rotarians.  But let's face it:  clubs can have high numbers of Rotarians and friends engaging in activities.  Does that mean that the Rotarians will remain; that friends will want to join a Rotary club?  Maybe.  It all depends on how the benefits of engagement relate to the engager's needs and priorities, including the cost in time, talent, and/or treasure. The same fundamental principle applies when groups consider engaging with Rotary International. Without question, retention rates rule when it comes to measuring clubs, districts, zones, and Rotary International's effectiveness at engaging Rotarians in advancing the Object of Rotary.

All interactions between Rotary International, Rotary clubs, Rotarians, and potential Rotarians should be based on the concept that