Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Sunday, March 6, 2011

So the question should be "WHO IS ROTARY?"

"What is Rotary?" We frequently ask ourselves this question as we attempt to explain our commitment to Rotary. But the question to which we should determine the answer is "Who is Rotary?"