Why Organization's Fail

Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.

Red Text Note

==============Red text has a link to a previous Rotatorial or referenced document.==============

Sunday, March 6, 2011

What Comes First?

Before understanding the complexities of Public Relations comes defining Rotary's Distinctive Position, or Brand. Before defining Rotary's Distinctive Position comes identifying Rotary's Target Audience. These simple steps make it easy to understand that EVERYTHING a Rotary club does is Public Relations and should broadcast its Distinctive Position to its Target Audience, without which the entire Rotary organization would not exist.

Here are the links to the PowerPoint and Notes Pages of Zone 34 Rotary Coordinator Jim Henry's presentation before a large Pre-Florida PETS audience.