Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Monday, March 21, 2011


Rotary's Program-Project Prophecy - This prophecy sounds like a self-fulfilling journey to the Promised Land of Membership Retention and Growth.

BUT, it will only come to pass . . . . To continue reading, please click here