Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

==============Red text has a link to a previous Rotatorial or referenced document.==============

Tuesday, April 19, 2011

Is your Rotary club really a Rotary club?

Can your club's board of directors affirm that your club is really a Rotary club and have confidence that their affirmation adheres to the Four-Way Test? To read more thoughts about this from Zone 34 Coordinator Jim Henry,click here. . .