Zone 34 RC Jim Henry tailored a Branding presentation for the District 6900 Assembly, and prepared a handout for all session attendees. The handout was prepared from the PowerPoint notes pages, and had a few written exercises. These are available for download should Rotarians want to do so.
Why Organization's Fail
Organization failure begins at the top. Rotary did not stop growing because people were not interested in joining local Rotary clubs. The number of people joining Rotary clubs proves that. It stopped growing because its leaders assumed it was in the business of supplying humanitarian services rather than in the business of creating Rotarians; they were product oriented instead of member oriented.