Why Organization's Fail

Rotary didn't stop developing membership because people were not interested in joining local Rotary clubs. Recent membership metrics have proven that. It stopped growing because Rotary and its member clubs became product oriented instead of member oriented. They marketed the results of the Object of Rotary instead of its value to its member clubs and Rotarians - its customers - those who fund its operations.

Red Text Note

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Thursday, April 21, 2011

Take Branding to the Clubs!

What are Rotary clubs and What do Rotary clubs do?

Zone 34 RC Jim Henry tailored a Branding presentation for the District 6900 Assembly, and prepared a handout for all session attendees. The handout was prepared from the PowerPoint notes pages, and had a few written exercises. These are available for download should Rotarians want to do so.